Recently I wrote about some of the issues that memorialising a Facebook profile raises for relatives or next of kin managing the Facebook community for someone who has died. (What is Facebook memorialisation?) The user’s account is made inactive by Facebook meaning that no one person is responsible for moderating or content on that account any longer. This can present issues if any friends of the deceased post inappropriate comments or remarks that the former account holder may have removed while they were alive. Settings are also locked into the status that they were when the request for memorialiation was made – so if privacy was set to “Public” or the account is given permission to link to search engines, there’s potentially a larger community to manage.
Facebook may or may not be evolving its memorialisation options in the future. News of someone dying will evoke a tremendous wave of activity on social networks as friends come to terms with the loss of someone they knew or were close to. In the event that you are managing a Facebook profile that belongs to someone who has passed away, or wondering how to deal with particular online grieving messages on an account wall that has already been memorialised, here are some suggestions based on our family’s recent experience losing someone.
Tips for community management & social etiquette
Ask people to think about what your deceased friend or family member would have posted his/herself and how they positioned themselves on their social networks. What would the profile owner have tagged or un-tagged? Sweaty, crazy pictures at a nightclub posted by a friend might indicate they had a good night out with the person who has died. If the latter was proud of their appearance though, pictures where they are looking worse for wear, might not be something that they would have tagged and kept on their wall when alive. We found that people generally talked about Facebook at my brother’s funeral as well as other commemorative or memorial events. Friends often checked in with family members about what would be appropriate and still do. Use these occasions to ask people to consider updates from the perspective of the deceased.
Set the example in posting the types of photos/updates to set the tone and enlist the support of friends to do so. My immediate family were all in a state of shock for days after we heard the news. Fortunately, some very close friends of my brother’s took on the task of posting updates to his communities.
Message people directly when you’re trying to manage messages from within the community. If you’re concerned about posted photos or messages that do not conform to the image the person would have wanted to convey or is likely to offend others in their network, don’t hesitate to drop them a private message asking them to remove the content. People tend to respect these wishes if offered with an explanation.
Take a social media sabbatical. If you find yourself or others getting wound up by comments or photos posted, take a break and encourage others to do the same. When emotions are running high, comments or photos may be misinterpreted and you may find yourself stressing about what others might do. The best advice I can offer is to move away from the screen if you’re feeling affected. And you can enlist the help of trusted friends to monitor it or communicate with network members while you take time out.
If you want to build an ongoing community on a memorialised profile, set this expectation as well as the tone. Use the account to commemorate major ongoing milestones – birthdays, anniversaries, significant dates. News amongst friends in the deceased’s network could also be shared. New friendships may be forged and old ones reignited or strengthened when a mutual friend dies.
Any other recommendations? I’d love to hear them. Post your thoughts and questions below.